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ssheth88
October 18th, 2011, 12:39 PM
Do you love sport ? Do you eat breathe live golf ? Here’s your chance to equip yourself to work with the largest eagles in the industry such as IMG, IGU, Toro Systems, Evolution Golf and at golf courses designed by world leaders such as Nicklaus Design, Pacific Coast Design, Arnold Palmer Design …

In the last 10 years, 38 golf courses have been affiliated to the IGU, of which 30 were new developments and the remaining eight as re-developments of existing military courses. This has been a very slow growth rate for the last decade, however based on a research by leading global golf industry consultants; there are currently as many as 30 courses and several driving ranges/academies under construction.

The population of India stands at 1.2 billion. The estimated population of India with a disposable annual income of more than USD 10,000 is approximately 1.5% of the total population, resulting in a potential golf target market of 18 million. The proportion of active golfers from this population is 0.8%.Assuming that in the next 10 years, the proportion of active golfers doubles to 300,000, then India would have to build between 90-100 new courses to accommodate the increased demand.

This suggests that India may need to build up to 100 new courses to satisfy the demand over the next decade. An increase in participation can be achieved by:

• Building more affordable and accessible facilities
• Increasing activity in junior and academy golf
• Effectively promoting professional golf to a wider audience.

The IGU has taken positive steps to ensure the development of golf in years to come. A joint venture with the R&A and IGU saw the creation of the National Golf Academy, intent on improving the standards of teachers, players, trainers and course managers.

Future course development seems inevitable and may need to come hand-in-hand with real estate opportunity. Provided that the challenges of lack of professional expertise and knowledge within the Indian golf industry that exist in India can be overcome, there is great potential in this growing golf market.

In the quest for innovation, the International School of Corporate Management (ISCOM), Pune has now entered the niche area of Golf to conduct a full time course in “Golf Management” that will equip its participants to effectively manage a Golf & Country Club type environment.
ISCOM has tied up with Elmwood College, St. Andrews, Scotland, U.K as knowledge partners for the conduct of the Post Graduate Programme in Golf Management.

ABOUT THE PROGRAMME

Elmwood College offers a dual certification, one in Golf Management and the other in International Golf Course Management. These programmes will be delivered at Pune by ISCOM and at Elmwood College in Scotland. The entire programme comprises of 18 credits with over 700 hours of instruction, supported by research and study assignments and an elaborate assessment protocol.
The courses are enclosed by Royal and Ancient Golf Club St. Andrews (R&A), UK and accredited by the Scottish Qualification Authority (SQA) UK. In its capacity of the apex governing body for golf in India, the Indian Golf Union (IGU), New Delhi has also endorsed the programme.
The course curriculum embodies the basic academic content of our existing Post Graduate Programme in Corporate Studies (PGPCS), covering a full range of fundamentals of management combined with the golf related academics and practical training in Scotland, arranged through our knowledge partners, Elmwood College,St.Andrews,Scotland,UK.
The total duration of the course in Golf Management will be approximately 24 months including 6 months training in golf facilities in Scotland.

Eligibility:

• Graduate in any discipline.
• Must pass in entrance test conducted by ISCOM.
• Candidates qualified in GMAT or equivalent with at least 60% marks will be exempt from entrance test.
• Defence services officers may be exempted from entrance test based on service profile, entirely at the discretion of ISCOM.
• All candidates will have to qualify in selection interview.
• A Candidate should be familiar with the game of Golf. If required Golf can be taught during the course of the Programme.

Fee Structure:

• Course fee for entire 24 Months is Rs.9.00 Lacs (including service tax) to be paid in two equal instalments
• Lateral entry for 12 Months is Rs.6.00 Lacs (including service tax) to be paid in two equal instalments

LOANS ARE AVAILABLE AT LOW INTEREST RATES AND WITH LIBERAL PAY BACK PERIODS

Lateral Entry Offer

If you have completed your Masters/MBA from a reputed institute and wish to enter the field of Golf Management; enquire about our ONE YEAR LATERAL ENTRY programme which will commence in October 2011

Placements & Rebate

Every successful student will receive an offer letter on joining the course, entitling him a placement of CTC of around Rs. 4.00 lacs and if the student is not placed within six months of his/her finishing the course, ISCOM will refund Rs. 1.5 lacs to him/her. But to qualify for this the student must secure an aggregate of 60% in the 1st year and 65% aggregate in the second.

Services officers who are graduates of College of Defence Management, Secunderabad are also eligible.

CALL US NOW to know more about this unique academic programme, visit our website : http://iscom.co.in/cor_golf_mgmt.html
Or call us : +91 9762006557